Everything we get asked, answered without the marketing voice.

No. It's stitched on the inside of the front collar band, and the band is doubled, so the reverse of the stitching is enclosed and nothing shows through. From the outside it's a plain, well-cut oversized tee — nothing on the front, back or sleeves.

It's stitched flat into the inner face of the band rather than raised on top of it, and it sits at the front rather than at the nape where a tag would rub. The manufacturer's tag is removed, so there's nothing else at your neck.

That said: if you're someone who cuts every tag out of every shirt, this is the one you can't cut out without losing the point of the shirt. Better you know that now. If it bothers you when it arrives, send it back within 14 days.

S/M — chest 112cm / 44in, length 71cm / 28in.
L/XL — chest 124cm / 49in, length 75cm / 29.5in.

Both are cut oversized. If you'd normally wear a small or medium, S/M will already sit looser than you're used to. Go up if you want it properly slouchy.

Yes — one relaxed cut, not a men's tee relabelled. It's marketed to women first because that's who tends to want it, but it's the same shirt whoever's wearing it.

Embroidered in a cursive script on the inner face of the front collar band. The band is a double layer, which is what lets the stitching stay hidden — the reverse sits between the layers instead of showing on the outside of the shirt.

Not yet. Custom lines are the obvious next step, but we'd rather do five properly than five hundred badly while we're still learning how this stitches and wears. Send us the line you'd want — that's how the list improves.

Cool, inside out, dry flat if you can. Skip the tumble dryer and the stitching inside the collar will outlast the shirt.

It's made after you order it: 3–5 working days to produce, then 2–3 in the post. If there's a date attached — a birthday, a Christmas — email before you order and we'll tell you honestly whether it'll make it.

UK delivery is included in the £45. We're not shipping outside the UK yet.

Yes — 14 days from delivery, for any reason, including deciding you'd rather have had a different line. Get in touch and we'll arrange a return or an exchange.

If it hasn't gone into production, yes — email as soon as you can and we'll change the size or the message. Once it's stitched, it's yours, but the returns window still applies.

No. The images are visualisations of how the tee is designed to look, and the diagrams are diagrams. Nothing here is a photograph of a finished shirt, because the first ones haven't been made yet. Real photographs go up the moment real tees exist — and if the sample doesn't match these, you'll hear about that too.

A very small UK operation — one product, made to order, and the people who answer your emails are the people who make it. There's more on the about page, including the bits that aren't a sales pitch.