









Made to order · A message inside the collar
The Inside Message Tee — Sand
£45.00 Includes UK delivery
An oversized tee in a muted, warm sand, with one line embroidered in cursive on the inside of the front collar band, in cream thread.
The band is doubled, so the back of the stitching sits between the two layers and nothing shows through. From the outside it’s a plain tee.
You’ll read it when you get dressed. And later on, when you want it again, it’s an inch under your chin — look down, tip the collar, it’s still there.
Pick your size, then pick your line. Made to order.
Or reserve your place for £5
Pay £5 now to hold your spot for the next drop. When it opens we'll email you a code for £5 off — £40 instead of £45.
Reserve your place — £5Fit and measurements
Oversized unisex cut with a dropped shoulder — relaxed rather than boxy.
S/M — chest 112cm / 44in, length 71cm / 28in.
L/XL — chest 124cm / 49in, length 75cm / 29.5in.
Measurements are the garment laid flat, doubled. If you'd normally wear a small or medium, S/M will already sit looser than you're used to.
The stitching, honestly
Your line is embroidered in cursive on the inner face of the front collar band. The band is doubled, so the reverse of the stitching sits between the two layers and nothing shows on the outside. The manufacturer's tag is removed — there's nothing else at your neck.
If you're someone who cuts every tag out of every shirt, this is the one you can't cut out. Worth knowing before you order. If it turns out to bother you, send it back.
Fabric and care
The cloth is still being chosen. It has to carry enough weight to hold its shape, and enough thickness to double the collar band — the full spec will be listed here before anything ships.
Wash cool and inside out, dry flat where you can. Skip the tumble dryer and the stitching inside the collar will outlast the shirt.
Delivery and returns
Made to order: 3–5 working days to produce, then 2–3 in the post. Tracked UK delivery.
14-day returns for any reason, including changing your mind about which line you picked.
A reminder
Nobody else needs to know it's there. That's the whole idea.
Before you ask
Straight answers.
Can anyone see the message?
No. It's stitched inside the front collar band, enclosed by the band's two layers. From the outside it's a plain oversized tee.
Can I choose a different message later?
Each tee is stitched with the line you pick at checkout, so it's fixed once it's made. If you'd rather have had a different one, the 14-day returns cover that.
Can I have my own wording?
Not yet — five lines while we're still learning how this wears. Send us the line you'd want; it's how the list gets better.
Is it a good gift?
It works as one, with a caveat: you're choosing the message for someone else, which is a bolder move than choosing a size. If there's a date attached, email before you order and we'll tell you honestly whether it'll arrive in time.